Rapid Reach

Rapid Reach now offers Hot Leads – a new feature that lets you download contact information from each email campaign so you can follow up with your best prospects by phone or mail.

Here’s how Rapid Reach works for you:

• Build and send a targeted email campaign to a list of your best prospects
• View and analyze results with integrated tracking and online reporting
• Add Hot Leads and download phone and mail contact information of email recipients

Featured Case Study: SageQuest

Read the latest case study “SageQuest Leverages The Power of Email Marketing to Successfully Drive New Sales” and learn how Rapid Reach helped this valued customer reach its lead and revenue goals.

SageQuest campaign highlights include:

• Higher lead conversion rate vs. in-house email list
• Closed leads-to-sales at a 12% rate
• Closed one sale valued at over $100,000

Lead back Marketing Online

LB works by anonymously tracking visitors to your site. When they visit other sites on our industry-leading Advertising.com network, we'll show them a banner ad to bring them back to your site.

Steps:

1. You import a display ad (or multiple ads) to be shown to your site visitors.
2. You set your LeadBack.com budget and provide billing information.
3. We give you a LeadBack tracking code that you add to every page on your Web site.
4. We lead site visitors back to your site!

You only pay for results - when a visitor clicks on your ad to return to your site.

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Why LeadBack.com?

LeadBack.com maximizes the value of your site traffic and converts browsers into buyers.

People often consider their options before making a purchase. Even if they express interest in your brand, they may take time to think about the purchase or shop around before closing the deal. How can you make sure they come back to your site when they are ready to buy?

LeadBack.com lets you show your ads to your site visitors as they visit sites across the largest third-party network in the industry - AOL's Advertising.com. With our 90% reach across the Web, your leads are likely to see your LeadBack.com ad just as they're ready to buy.

LeadBack.com - converting browsers into buyers, and buyers into repeat buyers.

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Tracking Performance

With LeadBack.com's reporting, you have extensive visibility into how many site visitors have been shown your LeadBack ads, and how many clicks those ads have generated. You can run reports by date range or campaign, or compare how each of your various ads is performing. Then you can use this data to refine your ads to maximize your results.

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Costs and Payment

LeadBack.com makes it easy to manage your spend and see real results.

• You only pay for results. Our cost per click is $2.
  
• You will be charged monthly on your credit card for the clicks we've generated.
  
• You can set a budget to control your spend and the number of clicks you receive.
  

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Objectives

Grounded in techniques aimed at countering common thinking traps and biases, this scenario-based methodology explicitly addresses environmental complexity and uncertainty, helps identify the organizational capabilities required to deal with them, and addresses how to develop and align core competencies at the corporate, divisional or business unit levels.

Developed and successfully applied over more than a decade in over 100 small and large firms in the USA and abroad, the approach extends the strategic vision of your management team while identifiying a portfolio of strategic options to help your organization thrive in the future.

Planning Strategy

How prepared is your organization for growing economic, political, and social uncertainty?

Some companies in your industry will thrive over the next ten years. Our strategic planning techniques can increase the odds your company is one of them.

Our strategic planning process focuses on how to develop, test or surface your organization’s strategic direction in the face of uncertainty and complexity. We aim to help your organization thrive no matter what changes the future brings.

Our Strategic Planning Process can be customized to match the demands of your organization.

• Location: Our programs can be offered on-site. We will consider any international location.
• Time and Depth: This program can be used as a single-day workshop, a multi-day workshop, a two hour conference session, or an extended strategy development project.
• Continued Strategy Development: We have the expertsie and resources to work with your company as you continue to develop a more detailed and actionable strategy.

Marketing Career

A career in marketing is enjoyable and fun. Most people who work in marketing will tell you it provides them with the challenge they have always wanted. The reason being is marketing is always changing; there are always techniques to learn, cases to study, and strategies to research.